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In 1687, in the back room of a London coffee house Robert Lloyd founded a "market for the transaction of business," known to all as Llyod's of London. The Elizabethan Act of 1601 permitted him to do so. Lloyd adopted the motto uberruna fides which means "good faith overflowing." In 1988 Al Masella and his daughter Michelle founded Insurance Professionals, Inc., in Cary, North Carolina. It has grown to be a full service agency know to most as inspro. It too has adopted the very same motto uberrima fides.